Privacy Policy

Hypersale Ltd t/a Thats the way up. respect and value the privacy of
our customers and will only collect and use information in ways that
are useful to you and in a manner consistent with your rights and
our obligations under the law. This Policy applies to Our use of any
and all data collected by us in relation to your use of Our site.
Please read this Privacy Policy carefully and ensure that you
understand it. Your acceptance of Our Privacy Policy is deemed to
occur upon your first use of Our Site. If you do not accept and agree
with this Privacy Policy, you must stop using our Site immediately.
You can visit our website without disclosing any personally
identifiable information about yourself (although please note that we
may use cookies and collect other non-personally identifiable
information about your browsing activity – see our cookie policy for
detailed information). If you do submit personal information by
ordering products, services or completing a web form registration,
for example, you can be assured that we will use your personal
information only to support your continuing relationship with
Hypersale Ltd. We have provided this Privacy Policy Statement to
help you understand how we collect, use and protect your
information when you visit our websites and when you generally
use our products and services. We wish to help you make informed
decisions, so please take a few moments to read the sections
below and learn how we may use your personal information.

Definitions and Interpretation In this Policy the following terms
shall have the following meanings: “Account” means an account
required to access and/or use certain areas and features of Our
Site; “Cookie” means a small text/image file placed on your
computer or device by Our Site when you visit certain parts of Our
Site and/or when you use certain features of Our Site. Details of the
Cookies used by Our Site are set out in section Cookies Policy.
“Our Site” means this website,; “United
Kingdom and EU Cookie Law” means the relevant parts of the
Privacy and Electronic Communications (EC Directive) Regulations
2003 as amended in 2004, 2011 and 2015; “We/Us/Our” means
Hypersale Ltd t/a Thats the way up, a limited company registered in
England and Wales under Company Number 13308666, whose
registered address is 86-90 Paul Street, London, England, United
Kingdom EC2A 4NE.

Information About Us 1. Our Site, is
owned and operated by Hypersale Ltd t/a Thats the way up, a
limited company registered in England and Wales under Company
Number 13308666, whose registered and main trading address is
86-90 Paul Street, London, United Kingdom, EC2A 4NE

Scope – What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Site. It does not
extend to any websites that are linked to from Our Site (whether We
provide those links or whether they are shared by other users). We
have no control over how your data is collected, stored or used by
other websites and We advise you to check the privacy policies of
any such websites before providing any data to them.

4. What Data Do We Collect?
Some data will be collected automatically by Our Site (for further
details, please see section 15 on Our use of Cookies), other data
will only be collected if you voluntarily submit it and consent to Us
using it for the purposes set out in section 5,for example, when
signing up for an Account. Depending upon your use of Our Site,
We may collect some or all of the following data:
1. Name;
2. Date of birth;
3. Contact information such as email addresses and telephone
4. Billing and postal address
5. Demographic information such as post code, preferences and
6. Financial information such as transaction history;
7. IP address (automatically collected);
8. Web browser type and version (automatically collected);
9. Operating system (automatically collected);
10. A list of URLs starting with a referring site, your activity on Our
Site, and the site you exit to (automatically collected);
11. Lifestyle and other information collected on registration or
through surveys. If you choose to provide us with personal
information it will be used in support of the intended purposes
stated at the time at which it was collected, and subject to any
preferences indicated by you. Non-personal Identifying Information
We may also collect non-personal identifying information about your
visit to our website based on your browsing activities. This
information may include the pages you browse and products and
services viewed or ordered for example. This helps us to better
manage and develop our sites, to provide you with a more
enjoyable, customised service and experience in the future, and to
help us develop and deliver better products and services tailored to
your individual interests and needs. From time to time, if you
consented accordingly we may also store and use your information
to contact you for market research, marketing, information and
customer service purposes. We may contact you by email, phone,
mail or social media platforms as indicated by you.

5. How Do We Use Your Data?
1. All personal data is stored securely in accordance with the GB
General Data Protection Regulation (Regulation (GDPR). For more
details on security see section 6, below.
2. We use your data to provide the best possible products and
services to you. This includes:
1. Providing and managing your Account;
2. Providing and managing your access to Our Site;
3. Personalising and tailoring your experience on Our Site;
4. Supplying Our products and services to you;
5. Personalising and tailoring Our products and services for you;
6. Responding to communications from you;
7. Supplying you with email newsletters and offers, that you have
subscribed to (you may unsubscribe or opt-out at any time)
8. Analysing your use of Our Site [and gathering feedback] to
enable Us to continually improve Our Site and your user
9. Administrating debt recoveries
10. Verifying your identity when required (you may lose your
password or security information for example, and we may then
need to ask you for other ‘identifiable’ information to protect your
data from unauthorised access)
3. In some cases, the collection of data may be a statutory or
contractual requirement, and We will be limited in the products and
services We can provide you without your consent for Us to be able
to use such data.
4. With your permission and/or where permitted by law, We may
also use your data for marketing purposes which may include
contacting you by email and telephone and text message and post
with information, news and offers on Our products and services. We
will not, however, send you any unsolicited marketing or spam and
will take all reasonable steps to ensure that We fully protect your
rights and comply with Our obligations under the GDPR and the
Privacy and Electronic Communications (EC Directive) Regulations
2003, as amended in 2004, 2011 and 2015.
5. Under GDPR we will ensure that your personal data is processed
lawfully, fairly, and transparently, without adversely affecting your
rights. We will only process your personal data if at least one of the
following basis applies:
1. you have given consent to the processing of your personal data
for one or more specific purposes;
2. processing is necessary for the performance of a contract to
which you are a party or in order to take steps at the request of you
prior to entering into a contract;
3. processing is necessary for compliance with a legal obligation to
which we are subject;
4. processing is necessary to protect the vital interests of you or of
another natural person;
5. processing is necessary for the performance of a task carried out
in the public interest or in the exercise of official authority vested in
the controller; and/or 6. processing is necessary for the purposes of
the legitimate interests pursued by us or by a third party, except
where such interests are overridden by the fundamental rights and
freedoms of the data subject which require protection of personal
data, in particular where the data subject is a child.

6. How and Where Do We Store Your Data?
1.We only keep your data for as long as We need to in order to use
it as described above in section 5, and/or for as long as We have
your permission to keep it. Your data will be deleted if we no longer
need it.
2. Your data will only be stored within the United Kingdom Area.
3. Some or all of your data may be stored or transferred outside
United Kingdom. You are deemed to accept and agree to this by
using Our Site and submitting information to Us. If We do store or
transfer data outside the United Kingdom, We will take all
reasonable steps to ensure that your data is treated as safely and
securely as it would be within the United Kingdom and under the
GDPR. Such steps may include, but not be limited to, the use of
legally binding contractual terms between Us and any third parties
We engage and the use of the GB-approved Model Contractual
4. Data security is of great importance to Us, and to protect your
data We have put in place suitable physical, electronic and
managerial procedures to safeguard and secure data collected
through Our Site.
5. Notwithstanding the security measures that We take, it is
important to remember that the transmission of data via the internet
may not be completely secure and that you are advised to take
suitable precautions when transmitting to Us data via the internet,
email and any electronic means.

7. Do We Share Your Data?
1. We do not share your data.
2. We may contract with third parties to supply products and
services to you on Our behalf. These may include payment
processing, delivery of goods, search engine facilities, advertising
and marketing. In some cases, the third parties may require access
to some or all of your data. Where any of your data is required for
such a purpose, We will take all reasonable steps to ensure that
your data will be handled safely, securely, and in accordance with
your rights, Our obligations, and the obligations of the third party
under the law.
3. We may compile statistics about the use of Our Site including
data on traffic, usage patterns, user numbers, sales and other
information. All such data will be anonymised and will not include
any personally identifying information. We may from time to time
share such data with third parties such as prospective investors,
affiliates, partners and advertisers. Data will only be shared and
used within the bounds of the law.
4. In certain circumstances We may be legally required to share
certain data held by Us, which may include your personal
information, for example, where We are involved in legal
proceedings, where We are complying with the requirements of
legislation, a court order, or a governmental authority. We do not
require any further consent from you in order to share your data in
such circumstances and will comply as required with any legally
binding request that is made of Us.

. What Happens If Our Business Changes Hands?
1. We may, from time to time, expand or reduce Our business and
this may involve the sale and/or the transfer of control of all or part
of Our business. Data provided by users will, where it is relevant to
any part of Our business so transferred, be transferred along with
that part and the new owner or newly controlling party will, under
the terms of this Privacy Policy, be permitted to use the data for the
purposes for which it was originally collected by Us.
2. In the event that any of your data is to be transferred in such a
manner, you will be contacted in advance and informed of the

9. How Can You Control Your Data?
1. When you submit information via Our Site, you may be given
options to restrict Our use of your data. We aim to give you strong
controls on Our use of your data including the ability to opt-out of
receiving emails from Us which you may do by unsubscribing using
the links provided in Our emails or by managing your Account.
2. You may also wish to sign up to one or more of the preference
services operating in the United Kingdom. The Telephone
Preference Service (“the TPS”), the Corporate Telephone
Preference Service (“the CTPS”), and the Mailing Preference
Service (“the MPS”). These may help to prevent you receiving
unsolicited marketing. Please note, however, that these services will
not prevent you from receiving marketing communications that you
have consented to receiving.

10. Your Right to Withhold Information and Your Right to Withdraw
Information After You Have Given it
1. You may access certain areas of Our Site without providing any
data at all. However, to use all features and functions available on
Our Site you may be required to submit or allow for the collection of
certain data.
2. You may restrict your internet browser’s use of Cookies. For
more information, see section Cookies Policy.
3. You may withdraw your consent for Us to use your personal data
as set out in section in 5 at any time by contacting Us using the
details set out in section “Cookies Policy”, and We will delete Your
data from Our systems. However, you acknowledge this may limit
Our ability to provide the best possible products and services to

11. How Can You Access Your Data? You have the legal right to ask
for a copy of any of your personal data held by Us (where such data
is held). Please contact Us for more details at, or write to us, Data Protection Officer,
Hypersale Ltd, 86-90 Paul Street, London EC2A 4NE, United
Kingdom. Please quote your name and address together with your
mobile and /or account/order number (if relevant). We would be
grateful if could also provide brief details of what information you
want a copy of (this helps us to more readily locate your data.) We
will take all reasonable steps to confirm your identity before
providing you with details of any personal information we may hold
about you.

12. Information Security Hypersale Ltd t/a Thats the way up
recognises that its customers are increasingly concerned about how
companies protect personal information from misuse and abuse
and about privacy in general. That’s the way up is constantly
reviewing and enhancing its technical, physical and managerial
procedures and rules to protect your personal data from
unauthorised access, accidental loss and/or destruction. We use
industry standard TLS certificates to provide encryption of data in
transit, for example, all access to Thats the way up’s websites and
management portals is covered by HTTPS. Please be aware that
communications over the Internet, such as emails/webmails, are not
secure unless they have been encrypted. Your communications
may route through a number of countries before being delivered –
this is the nature of the World Wide Web/Internet. That’s the way up
cannot accept responsibility for any unauthorised access or loss of
personal information that is beyond our control.

13. Privacy Support Thatsthewayup reserves the right to amend or
modify this Privacy Policy Statement at any time and in response to
changes in applicable data protection and privacy legislation. If we
decide to change our Privacy Policy, we will post the changes on
our website so you know what information we collect and how we
use it. If at any point we decide to use personally identifiable
information in a manner different from that stated at the time it was
collected, we will tell you. You will have a choice as to whether or
not we are able to use your information in this different manner. If
you have any enquiry about Thatsthewayup’s privacy policy or
practices, please write to: Data Protection Officer, or Data Protection Officer, Hypersale Ltd
t/a Thats the way up, 86-90 Paul Street, London EC2A 4NE, United

14. Monitoring and/or Recording of All Your Communications
Monitoring or recording of your calls, emails, text messages and
other communications may take place in accordance with UK law,
and in particular for business purposes, such as for quality control
and training, to prevent unauthorised use of thatsthewayup’s
websites, to ensure effective systems operation and in order to
prevent or detect crime.